The Revolution

If you didn’t think Social Media was for you, just take a moment and watch the following video, it’s for you… Social Media is now a part of what you need to be doing, just like phones, faxes and computers….

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Can you afford not to consider Social Media in some form?

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Facebook Success Summit 2011

Have you heard the buzz about Facebook Success Summit 2011—the web’s largest online Facebook marketing conference?

Before I tell you how this virtual summit will help your business attract great customers and prospects, gain a unique competitive advantage, and measure your Facebook marketing results, let me share a story with you.


About a year a half ago Michael Stelzner (founder of Social Media Examiner) started a Facebook page for his blog that targeted marketers and small business owners. He also integrated core Facebook functionality into his website. Almost overnight, a large and loyal community emerged on his Facebook page.

He was skeptical at first. But now he has more than 50,000 active Facebook fans. And Facebook is the number two source of traffic to his website. Facebook was instrumental in generating 1.7 million dollars in sales for his business last year.

Michael’s story is not unique. More than 10,000 websites are integrating Facebook functionality every day! With 750 million active users, Facebook offers an incredible opportunity for marketers.

Your customers (and prospects) are using Facebook every day. It’s a new marketing frontier because Facebook bypasses all the costly middlemen and allows you to engage directly with your customers and prospects! AND this presents an enormous opportunity for you.


Michael (and his team) have been working for months to bring the best minds in social media together in a fully online event called Facebook Success Summit 2011

A significant 2,900 marketers and business owners from around the world attended his last Success Summit. Businesses were transformed. In fact, 96% of attendees said they’d attend again.

This summit’s focus is to empower you to implement successful Facebook marketing tactics, track and measure your Facebook ROI, and see how successful Facebook campaigns were executed. Nineteen of the world’s leading Facebook superstars will be summit instructors.

Presenters include Guy Kawasaki (author, Enchantment), Mari Smith (co-author, Facebook Marketing), Dave Kerpen (author, Likeable Social Media), Paul Dunay (co-author, Facebook Marketing for Dummies), Jesse Stay (author, Facebook Application Development for Dummies), Robert Scoble (co-author, Naked Conversations), Michael Stelzner (founder, Social Media Examiner), and experts from Intuit, PETCO, Applebees and Intel.

Plus join Jay Baer (co-author, The Now Revolution), Chris Treadaway (co-author, Facebook Marketing), Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies), and Andrea Vahl (co-author, Facebook Marketing All-In-One for Dummies)–just to name a few.

Attendees at our last summit included well-known organizations such as General Mills, American Express, Intel, San Francisco Giants, Coca-Cola, Microsoft, Intuit, Harvard Business School, 3M, Kellogg, Staples, General Electric, MetLife, HP, Fox TV, LexisNexis, and the U.S. Army. But you don’t need to be a big business to benefit!

This is the world’s largest online Facebook event designed to empower marketers and business owners to master Facebook marketing. And the great news is it’s a live online conference you can attend from your home or office.

Go here now to learn more

Here’s to your success!

P.S. Nineteen of the most successful Facebook marketing pros will show you how to use Facebook to market and grow your business. Remember, the experts teach the sessions live (and it’s all online). So you don’t need to leave your home or office! Go here to see how this works

P.P.S. As a way of saying “thanks” for checking out the summit, there’s a gift just for marketers called “Facebook News Feed Optimization: How to Dramatically Increase Your Visibility and Engagement” by Mari Smith (valued at $59) waiting for you. Go get it here

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THE AGE: Check in before checkout to save

Traditional retailers hope to turn the tide against online shopping by using geo-location smartphone features to lure consumers back into stores with targeted deals.
Facebook users in Australia can now obtain discounts and special deals from stores around the country after the launch of Check In Deals today. 7-Eleven, Commonwealth Bank, KFC and Westfield are the only businesses to have signed up so far.

Read full article here.

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The Mobile Movement

Not sure about giving up chocolate to keep using a mobile phone. Hmmmmm. Actually I don’t think I would give up high heels either. 🙂

The video looks at how consumers used smartphones in their daily live.

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Posted in Local and Mobile Marketing, Social Media Marketing | 1 Comment

How businesses can use Foursquare

This article appeared on Mashable

There are more than 8 million users on Foursquare — up from just 1 million a year ago. This explosive growth means one thing — you might want to get your business on Foursquare. After all, Radio Shack reported that the average Foursquare user spends 3.5 times more at its retail shops than the average customer.

Foursquare creates an even playing field for restaurants, retail stores, museums, mom-and-pop shops and other businesses. The owners can claim venues on Foursquare, establish specials and analyze data on Foursquare’s dashboard. Here’s how to do it.

For the full article on how to get your business set up on Foursquare click here.


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Why posting in quick succession is a bad idea

You’ve been putting in the effort to build your brand by writing blog posts and posting to Facebook and tweeting on Twitter. You have lots of information you just have to get out to your fans and followers. Is it all too much? For them, that is.

Rapid fire postings do nothing but overwhelm a reader and get them sick and tired of being overstuffed.

Facebook has long had the facility for users to hide content from the newsfeed whether they are from friends or pages. It is sometimes less aggravation to hide the content than to unfriend or unlike.

And it looks like Twitter is testing a new feature that would hide excessive messages from users in a short space of time.  A handful of over-active accounts can create enough noise to render your main twitter feed useless.

Social media is about the 3 Es. Educate, Entertain and Engage.

Give your posts time to mature like a fine wine. Instead of posting several times an hour, post every couple of hours. Sometimes when we say less it is more powerful. Think quality, not quantity.

Facebook also collapses posts from third party apps such as NetworkedBlogs and RSS Graffiti. So even if you aren’t auto posting a lot of articles, your post will get lost in the noise. It is better to manually share your new blog posts directly on your wall for better visibility and engagement.

Too many posts all at once and you become the annoying little kid who’s jumping around screaming “look at me, see what I’m doing”. As people turn off you up the ante and increase the frequency hoping for more attention. It doesn’t work that way.

Decrease the frequency of your posts giving them time to mature and you’ll discover more people will respond to your message, thereby increasing your chances of developing more fans and followers.


Posted in Facebook, Social Media Marketing, Twitter | Leave a comment

Social Media Success Summit 2011

Just a quick reminder. This Thursday (April 14th) is the last day to save 50% on tickets to Social Media Success Summit 2011 –the online conference for businesses that want to master social media, brought to you by Social Media Examiner!

This online conference is all about using social media to gain more exposure, increase traffic and better engage customers and prospects.

Already 1400+ of your peers have signed up, including General Mills, Microsoft, Honda, SAP, Tyco, 3M, Mayo Clinic, Coca-Cola, Wells Fargo, Disney, Visa, Intuit, Warner Music Group, Party City, Yahoo!, Kraft Foods, Autodesk, ConAgra Foods, Teradata, Four Seasons Hotels, Carnegie Mellon University, Cardinal Health, Comcast and hundreds of small businesses! Click here to save 50% (expires Thursday), and get a free sample class.

The summit includes 24 well-known presenters, including Jeremiah Owyang (Altimeter Group), Guy Kawasaki (author, Enchantment), Brian Solis (author, Engage), Frank Eliason (Citigroup), Mari Smith (co-author, Facebook Marketing), Erik Qualman (author, Socialnomics), Michael Stelzner (founder, Social Media Examiner), Dan Zarrella (The Social Media Marketing Book), Andy Sernovitz (author, Word of Mouth Marketing), David Meerman Scott (author, Real-Time Marketing & PR), Jay Baer (co-author, The Now Revolution), Hollis Thomases (author, Twitter Marketing), Steve Garfield (author, Get Seen), Mario Sundar (LinkedIn), and Ann Handley (MarketingProfs) and experts from Boeing, Timex, Cisco, Intel and Verizon–just to name a few! Register now for Social Media Success Summit 2011.






Click here to save 50% (expires Thursday), get a FREE sample class .

These social media pros will share how they use social media to beat the competition.

Here’s a sampling of the topics the summit will cover:
* Finding and engaging your target audience
* How to use Facebook, Twitter and LinkedIn for marketing
* How to monitor and measure social media results

Go here to see all the sessions .

This is more than just an online conference.  It’s also a way for people just like you to come together, share their experiences, meet the experts and network.

At the last summit, 96 percent of attendees said they’d recommend the event to a friend AND attend again!  That’s some endorsement.


The event organizers added twenty-one great bonuses worth more than $1197 for early registrants.  These are high-value video courses.  When you sign up for the event, you get all of these included at no extra cost!

Here’s a sample of the valuable bonuses they’re giving away:

* How to Use Twitter As a Marketing Weapon
* 8 Steps to Creating a Winning Social Media Strategy
* How To Turbo-Boost Your Facebook Engagement
* 20 Actionable Techniques to Enhance Your Blog’s Content

Go here now to learn more .

Here’s to your success!

P.S. This event does not require any travel.  You simply attend sessions, meet the experts and network with peers from the comfort of your home or office. How cool is that?

To see how this works, go here .

P.P.S. As a way of saying “thanks” for checking out the summit, there’s a gift just for marketers (valued at $59) waiting for you here (see upper right) called “8 Steps to Creating a Winning Social Media Strategy.” Go get it.

P.P.S. FYI, grab your ticket before the half-off early bird sale expires THURSDAY!

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Businesses: How to become ‘legit’ on Facebook

Are you a business that has a set up a personal profile on Facebook? Facebook’s Statement of Rights and Responsibilities do NOT allow you to create a profile with anything else than your personal name.  And yet, I have many “friends” with names such as “Dive Operator this” or “Bar/Pub that”.   I won’t name and shame them here but they are all at risk at having their profile deleted.

I have known cases where this has happened to people and to businesses. The only way to get it re-activated is to prove that the name on the profile is your real name – impossible to do if your profile says your name is “XYZ Dive Center”.

Okay, you say, I’ve made this mistake how can I fix it? Fortunately, Facebook has finally set up a way to migrate your profile to an official Facebook page.

Log into Facebook as normal and then go to the Profile to Page Migration Tool. Your friends will be converted to “Fans”, and your profile photos will also be moved over. Unfortunately all other content, including wall posts, comments and likes, messages and extra photos won’t be moved. Any applications linked to the account lose that connection. You may or may not lose your username in the transfer.

Once the business page is live, you can fill in all the other necessary information.

Note: this conversion cannot be undone.

If you need to save content from your personal profile download the information via the data downloader found in your Account>Account Settings.

All it takes is enough people to report you as not being a real person and your Facebook presence is gone. So in order not to lose the hard work you have put into building brand awareness and growing your community, migrate your invalid profile NOW.

Update: If you are a person with a lot of friends and looking to split your professional life from your personal life by creating a Public Figure page using the migration tool, it may pay to read this article first.

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Mobile Marketing is here

Australians used their mobile phones to shop online for about $150 million worth of clothing, books, gifts, tickets and music last year, but many are worried about security, a survey shows.

About 68 per cent of Australians surveyed would use mobile devices for purchases, transactions and payments in the near future, a Nielsen survey commissioned by PayPal shows.

Read the full article here

Do you use your mobile phone for purchases?


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Google’s Hotpot for Places Arrives on iPhone

Google upgraded the Places experience on iPhone with a native app release Wednesday that includes its new Hotpot recommendation engine.

The app is designed to help users discover and rate nearby places. It mirrors the Hotpot functionality in Google Maps for Android and works in conjunction with Hotpot on the web to include reviews and ratings from friends.

Read full article here on Mashable

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Have you claimed your Google Places page?

Local search is a new opportunity:

  • 70.8% of Australians use the Internet
  • 91% of all Internet users use a search engine to find information
  • Over 50% of all purchases are preceded by an Internet search
  • 30% of all search queries contain a city, state or postcode
  • There are 2.6 billion local searches a month
  • 43 percent of Australians now own an internet-capable phone

In September 2009 Google created 50 million Places pages around the world to help people make more informed decisions about where to go, from restaurants and hotels to accountants and plumbers. The Places page displays photos, reviews and essential facts, as well as allowing business owners to offer coupons.

The  ranking in the search is based on how complete the Places page is (including images and video), how many citations (websites your business is listed with) and how many reviews your business has.

Another feature of your Google Places page is that it comes with a mobile version of the page.

By claiming your Google Places page you can ensure that the information is correct especially the placement of the marker and more importantly keep up to date with reviews of your business.

Posted in Local and Mobile Marketing | Leave a comment