This article appeared on Mashable
There are more than 8 million users on Foursquare — up from just 1 million a year ago. This explosive growth means one thing — you might want to get your business on Foursquare. After all, Radio Shack reported that the average Foursquare user spends 3.5 times more at its retail shops than the average customer.
Foursquare creates an even playing field for restaurants, retail stores, museums, mom-and-pop shops and other businesses. The owners can claim venues on Foursquare, establish specials and analyze data on Foursquare’s dashboard. Here’s how to do it.
For the full article on how to get your business set up on Foursquare click here.
Australians used their mobile phones to shop online for about $150 million worth of clothing, books, gifts, tickets and music last year, but many are worried about security, a survey shows.
About 68 per cent of Australians surveyed would use mobile devices for purchases, transactions and payments in the near future, a Nielsen survey commissioned by PayPal shows.
Read the full article here
Do you use your mobile phone for purchases?
Google upgraded the Places experience on iPhone with a native app release Wednesday that includes its new Hotpot recommendation engine.
The app is designed to help users discover and rate nearby places. It mirrors the Hotpot functionality in Google Maps for Android and works in conjunction with Hotpot on the web to include reviews and ratings from friends.
Read full article here on Mashable
Local search is a new opportunity:
- 70.8% of Australians use the Internet
- 91% of all Internet users use a search engine to find information
- Over 50% of all purchases are preceded by an Internet search
- 30% of all search queries contain a city, state or postcode
- There are 2.6 billion local searches a month
- 43 percent of Australians now own an internet-capable phone
In September 2009 Google created 50 million Places pages around the world to help people make more informed decisions about where to go, from restaurants and hotels to accountants and plumbers. The Places page displays photos, reviews and essential facts, as well as allowing business owners to offer coupons.
The ranking in the search is based on how complete the Places page is (including images and video), how many citations (websites your business is listed with) and how many reviews your business has.
Another feature of your Google Places page is that it comes with a mobile version of the page.
By claiming your Google Places page you can ensure that the information is correct especially the placement of the marker and more importantly keep up to date with reviews of your business.