Author Archives: Tori

Facebook Success Summit 2011

Have you heard the buzz about Facebook Success Summit 2011—the web’s largest online Facebook marketing conference? Before I tell you how this virtual summit will help your business attract great customers and prospects, gain a unique competitive advantage, and measure … Continue reading

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THE AGE: Check in before checkout to save

Traditional retailers hope to turn the tide against online shopping by using geo-location smartphone features to lure consumers back into stores with targeted deals. Facebook users in Australia can now obtain discounts and special deals from stores around the country … Continue reading

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The Mobile Movement

Not sure about giving up chocolate to keep using a mobile phone. Hmmmmm. Actually I don’t think I would give up high heels either. 🙂 The video looks at how consumers used smartphones in their daily live.

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Posted in Local and Mobile Marketing, Social Media Marketing | 1 Comment

How businesses can use Foursquare

This article appeared on Mashable There are more than 8 million users on Foursquare — up from just 1 million a year ago. This explosive growth means one thing — you might want to get your business on Foursquare. After … Continue reading

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Why posting in quick succession is a bad idea

You’ve been putting in the effort to build your brand by writing blog posts and posting to Facebook and tweeting on Twitter. You have lots of information you just have to get out to your fans and followers. Is it … Continue reading

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Posted in Facebook, Social Media Marketing, Twitter | Leave a comment

Social Media Success Summit 2011

Just a quick reminder. This Thursday (April 14th) is the last day to save 50% on tickets to Social Media Success Summit 2011 –the online conference for businesses that want to master social media, brought to you by Social Media … Continue reading

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Businesses: How to become ‘legit’ on Facebook

Are you a business that has a set up a personal profile on Facebook? Facebook’s Statement of Rights and Responsibilities do NOT allow you to create a profile with anything else than your personal name.  And yet, I have many … Continue reading

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Mobile Marketing is here

Australians used their mobile phones to shop online for about $150 million worth of clothing, books, gifts, tickets and music last year, but many are worried about security, a survey shows. About 68 per cent of Australians surveyed would use … Continue reading

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Google’s Hotpot for Places Arrives on iPhone

Google upgraded the Places experience on iPhone with a native app release Wednesday that includes its new Hotpot recommendation engine. The app is designed to help users discover and rate nearby places. It mirrors the Hotpot functionality in Google Maps … Continue reading

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Have you claimed your Google Places page?

In September 2009 Google created 50 million Places pages around the world to help people make more informed decisions about where to go, from restaurants and hotels to accountants and plumbers. Continue reading

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