Last night I read an article on The Age online about how Social Media such as Facebook, Twitter and blogging sites ‘have become powerful tools that influence what people buy’.
The article reported that nearly 75% of worldwide internet users have visited a social networking site (such as Facebook, Wikipedia and YouTube) and spend almost six hours a month on them.
Online product reviews are the third most trusted source of information when deciding to buy a product.
“The findings we’ve uncovered in this social media report highlight, beyond a shadow of a doubt, that social media is here to stay and needs to be taken seriously by the broader business community,” said Megan Clarken, managing director of Nielsen’s online business in the Asia Pacific.
Social Media is here to stay.