It is interesting now that Twitter gives you suggestions on whom to follow. I often click on the links and a lot of the time I find what looks to be a dormant account. A business has set up an account, tweeted a few times and then …… nothing. Occasionally there are no tweets at all.
Having gone to the trouble to set up an account a little more effort is required to give people a reason to follow you. Depending on the size of the business you need to make a decision about the profile avatar (picture). Small business owners may choose to put their own face up there so customers know what they look like. Others may choose to go with a logo. Either way it is important to change it from the standard Twitter profile image.
Fill in the bio. You have 160 characters to describe yourself or your business. This is your chance to introduce yourself and give a reason why others may want to keep reading what you have to say. Think about the followers you want to attract and include relevant keywords.
Change the Twitter background. There are many sites that have free and personalized Twitter backgrounds if you don’t want to create your own. A Twitter background is a great piece of real estate that allows you to tell customers and potential customers more about you. Just remember if you build a left-hand column that is popular on many Twitter backgrounds, make sure it’s small enough not to be covered up by the central Twitter content.
And finally, tweet. Tweet often. How often is up to you. Ideally two or three times a day spread out during the day to reach more people.
Stuck on what to tweet about?
- Share links to cool stuff your followers will like. Sometimes these links should be links to your own blog posts, but mainly link to other stuff.
- Retweet others when they tweet something you like and want to share. The more you help others, the more they will help you.
- Engage your followers. Ask questions; make a statement to trigger a conversation.
- Reply to someone else’s tweet.
- Use multimedia tools, such as Twitpic to bring some variety to your tweets. People like to look at pictures or videos.
It takes time to build up a social media presence. Giving people a good reason to follow you is a good start.