Social Media Marketing – not a short term fix

Social media marketing is a specific online marketing strategy based on utilization of online social media sites i.e. Facebook, Twitter, LinkedIn, Digg, Reddit, StumbleUpon, etc. It can encompass not just text and information based services like blogs etc, it can also contain image and video based services such as Flickr and YouTube for example.

Social media can benefit any type of business and if approached correctly, can help build relationships with consumers and other companies through networking and raised awareness of your service.

Forget the short term fix. This is more than just a three month campaign. To really benefit from social media it has to be a long term commitment. It takes time to first listen to what’s being said about your business and brand. It takes time to build trust with your customers as you publicly practice your willingness to listen and converse back. It’s more of a process than it is a campaign or a press release.

It won’t hide a poor product. If you really want to know what people think about your product you will find out as you begin to listen to what you customers are saying. However, if your product isn’t good, social media isn’t going to fix that. It doesn’t matter how many blog posts, Twitter posts or videos on YouTube you produce. If your product isn’t solid, social media isn’t going to bring you the results that you are looking for.

It won’t fix a poor business plan. Business basics are still business basics. It you don’t have a strong business plan adding social media to your plate isn’t going to solve the issues if this foundational piece of your business isn’t solid.

And it’s not the answer for poor customer service. Experts say that businesses spend six times more to attract new business than they do to keep their current customers. If you don’t have a strong customer service plan and practice in place, social media won’t fix that. You must have specific plans in place to engage your customers, listen to their requests, answer their questions and help facilitate a positive experience. Don’t forget most people buy products that they have been referred to more than what has been advertised.

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