Twitter is an instant messaging system made available to the public. Some people call it a micro-blogging platform. You are limited to 140 characters for a tweet.
You follow people and then you can see their tweets. When they follow you, they can see yours.
Why use twitter?
Even Twitter knows about the power of using Twitter for business and they’ve set up a special Twitter 101. Here is what is says:
“Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter.”
Business is about making connections through networking, developing leads, and closing deals. Twitter gives you another way in which you can connect with current and potential customers. It is free publicity and expands on the “word-of-mouth” principles of marketing.
You can use it to find out what they think of your company and, if required, remedy any concern. You can also read what customers are tweeting about your competition.
How to use Twitter
Include the name of your business and a link back to your company blog or website. In your bio be sure to tell people where you are located if you do business in a specific geographical area.
The thing to keep in mind is providing great content and input and not just broadcasting marketing messages, which can turn people off.
Pass along great tips relating to your industry, share amazing resources that benefit your customers and even open up dialogue for honest feedback and advice. Drip feed content throughout the day as opposed to publishing a bunch at once to reach more people.
Find people who are interesting or relate to your business and follow them. Create conversations and see where it leads!